![]() Thanks to Matthew’s creative vision along with Eddie Russell’s mastery of whiskey, we set the stage for Longbranch to continue to be an important part of the portfolio. And with the help of our partner Spaceflight Records, we were able to give them both an opportunity to pursue their passion and a stage to share their bold stories with the world. ![]() “While our formal partnership for Wild Turkey and Longbranch will end, Matthew will always be family. In 2022, Wild Turkey 101 Bold Nights was all about getting behind the music to support emerging musicians who truly trust their spirit. “At the end of 2022, our existing contract with Matthew will expire and our teams will amicably part ways,” they said. FIELD'S Juvenile and General London - Commercial Bank of London The largest. His signature will no longer appear on the bottle, but otherwise the packaging will remain the same. The commercial, created in partnership with J. Wild Turkey today unveiled its second television commercial directed by and starring the Academy Award-winning actor. It’s bourbon, dummy Aged in American White Oak barrels, Wild Turkey is an 81-proof straight Kentucky-style bourbon whiskey found at most bars across the country. The campaign features 11 ad spots, ranging between seven and 47 seconds, all of which were shot in a single day on. We reached out to representatives for Longbranch for comment, and the word is that this split is based on the contract between McConaughey and Wild Turkey coming to an end. 14, 2017 /PRNewswire/ Matthew McConaughey is back at the helm of Wild Turkey Bourbon’s advertising, ready to testify in his newest creative effort for the iconic bourbon. Longbranch, the bourbon brand co-created by actor Matthew McConaughey and Wild Turkey, on Tuesday announced the second chapter in the brand’s Wonder What If advertising campaign, conceptualized by and starring McConaughey. Which makes the news of the end of this partnership a bit unexpected, considering the brand’s focus on his involvement in the whiskey and his general enthusiasm for the ranch. I was able to visit in October and can confirm that, in addition to the bourbon being everywhere at this whiskey-themed glamping resort, McConaughey’s book, signature and image were all abundant. Narrating the 30-second ad, the Oscar winner also comes into. This fall it was announced that the Longbranch Ranch was opening about an hour outside of Austin in the Hill Country. Matthew McConaughey has made his advertising directorial debut with a new TV commercial for Wild Turkey that also features the actor. Exports for the American whiskey segment reached $975 million in 2021, up 15% from the prior year as whiskey producers try to fully recover after previously getting caught up in a trans-Atlantic trade fight.Since the launch of Longbranch, McConaughey has appeared in various ads for the brand, hosted charitable events and generally been a big proponent of the whiskey. The legacy of Wild Turkey is steeped in a rich tradition that dates back before Prohibition and continues to live on in Lawrenceburg, KY today. sales for bourbon, Tennessee whiskey and rye whiskey rose 6.7%, or $288 million, to $4.6 billion in 2021, according to the Distilled Spirits Council of the United States. Plenty of Kentuckians make bourbon, but our people and passions are what makes Wild Turkey bourbon different for all the right reasons. The portfolio expanded with the introduction of a high-end, silver label six-year and eight-year bourbon line.Ĭampari’s further expansion into bourbon comes amid strong sales trends for American whiskey, especially for higher-priced premium and super premium brands.Ĭombined U.S. In 2018, they launched Wilderness Trail Bourbon and Wilderness Trail Rye Whiskey. This feels like the best place to start since oftentimes when drinking scotch, you’re jumping into the smoky fire for the night. ![]() Wilderness Trail’s founders and current shareholders, Shane Baker and Pat Heist, said the deal will provide “the perfect foundation for the continued success of the Wilderness Trail brand and ensure it will be enjoyed around the world for years to come.” Launched in 2012, Wilderness Trail Distillery is expected to generate annual sales this year of $57 million, up 39% from the prior year, Campari said.
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